Although potential attendees will find out both place and time of your event if you advertise your conference, education or seminar in the traditional media, this information will not very be important in the decision to attend it.
That is why you need to create a digital home for your event, a website that will provide all the necessary information and both registration and accommodation booking options. Various digital channels, offering a content that will maintain the quality of the event, will lead to it.
In order to succeed, follow these five rules:
1. Start on time
Don’t leave everything for the last minute, start early enough to get potential participants interested. We are bombarded with information from all sides, plans are being made a year in advance, so early bird announcement and registration is a necessity.
2. Select the channels that your target audience uses
Promote your content on defined channels. If you have a strictly business audience, then use LinkedIN, Twitter and Facebook, and consider announcing the event on Instagram.
3. Create content that will attract attention
Think about the ways of introducing speakers, key topics and educational content that will interest those attendees who are unaware of the importance or usefulness of education.
4. Set aside a part of your budget for ad campaigns
Ad campaigns will boost online activities and attract more potential participants.
5. Collect and share attendees’ comments
After the event, collect the comments and praises provided by the attendees during or after the event because that is the highest quality assurance you can get.
If you decide to organize such an event at Hotel Katarina, that fact alone, which you will spread through the digital channels, adds value to your promotion.
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