Hotel Katarina Attends the Largest Scandinavian Fair

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At Matka Nordic Travel Fair in Helsinki, we successfully presented our hotel to thousands of interested guests from all over Scandinavia

Hotel Katarina recorded a debut performance at Matka Nordic Travel Fair in Finland’s Helsinki as one of eight co-exhibitors at the Croatian Tourism Board’s stand. Alongside our hotel were Zagreb Tourist Board, Split-Dalmatia County Tourist Board, Dubrovnik-Neretva County Tourist Board, Fažana Tourist Board, Uniline, Radisson Blu Split, and Kamp Bi Village. The fair was visited by over 70,000 guests and 20,000 professionals, and hosted 1000 exhibitors.

We definitely didn’t go to the largest Scandinavian tourism fair as tourists, but we came back richer with new acquaintances, partnerships, and business opportunities. On the eve of the fair itself we participated in the Matka Global Workshop, where we presented to agencies interested in working in and with Croatia and successfully intrigued them with our hotel. Meetings with agencies who work all over Europe lasted 15 minutes each, and we knew how to use them well. The tourist season ahead of us will, no doubt, show the fruits of our contagious enthusiasm.

The first day of the fair was catered exclusively for the professionals of the tourism industry, which was a perfect chance to connect with multiple agencies from Scandinavia and across the globe. The rest of the days were open to the wider public, and we were delighted – but not surprised – by the level of interest the Finnish have in Croatia. A good portion of them have already visited our beautiful country and intend to do so again, and we were delighted at the rivers of potential new visitors who wandered into our booth with lots of questions about what Croatia has to offer tourists. We can hardly wait to accommodate them this year at the Hotel Katarina, which offers them the unique opportunity of seeing not only the beauty of Split and the islands, but also the hidden charms of the Dalmatian Hinterland.

The Scandinavian attendees showed most interest in Dubrovnik, Split, and Zagreb, but also for Istria and Makarska Riviera. Special praise must be extended to the whole HTZ under the watchful eye of Vedran Sušić, the director of HTZ Stockholm, who did an incredible job presenting the beauty and uniqueness of our country.
The successful presentation of our hotel at a fair of this magnitude was a huge honour and privilege, but also a unique opportunity that we made sure to use well. Thanks for everything, Helsinki. We’re sure this is only the beginning of a long, long friendship!