Hotel Katarina Widens Its International Business Horizons

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November 4-6, London hosted the World Travel Market (WTM), one of the largest tourism fairs with more than 5,000 exhibitors from more than 180 countries.

It is a crucial 3-day event that gathers the key stakeholders within the global tourism industry and the travel sector, covering the topics of trends, challenges and innovations in tourism. This year’s fair was visited by more than 50,000 representatives of tourism and business sector, from agents, investors, media representatives and digital influencers all the way to the ministers and other high officials from the tourism industry across the globe. WTM is a platform for creating business opportunities and negotiating business deals combinely valued at £2,8 million.

As one of the biggest global hits of the upcoming year, Croatia has really seized this opportunity.

Croatian Tourist Board has once again organized the presentation of Croatian tourism offer on its 330 ㎡  stand. Visitors have especially appreciated the VR installation as many of our partners enjoyed a virtual walk through Dubrovnik, rafting on the Zrmanja river and a Kornati islands cruise. Among others, Croatian stand was visited by the Parliamentary Under-Secretary of State for Arts, Heritage and Tourism Helen Whately.

Tourist boards from many Croatian counties have presented their offer, including the Split and Dalmatia County, noted by the eVisitor system as the most visited and most searched Croatian region in October.

The data say that this October saw a 14% rise in arrivals and an 8% rise in overnight stays within commercial accommodation. As for the market of the United Kingdom, the Split and Dalmatia County registered a 17% rise in arrivals and a 10% rise in overnight stays compared to October last year. In the area of Middle Dalmatia, guests from Great Britain have mostly favoured Split, followed by Hvar. Overall, this year, Germany has for the first time taken the title of a country with most visitors to our county.

Naturally, Hotel Katarina has found its place in this picture, holding up many successful meetings with a variety of partners and thus widening the perspective of new foreign guests’ arrivals even further.